Jennie
Client
Jennie
timeline
March 2025
Services
Audience Research
Campaign Development & Execution
Content Strategy
Media Relations & Outreach
Asset Creation
overview
Jennie Kim, a member of the globally acclaimed K-pop group BLACKPINK, debuted her solo carer with the release of her first studio album, Ruby. The Ruby Awakening campaign served to define her individual artistic identity while generating global excitement and awareness of Ruby and The Ruby Experience Tour. This project is conceptual and not connected to the companies mentioned.
approach
The campaign was guided by a data-driven approach, combining audience profiling, media sentiment tracking, and trend analysis to identify opportunities for engagement. The findings shaped key messaging, partnership integrations, and visual asset development to ensure cohesive storytelling that positioned Ruby as a defining creative milestone for Jennie.
