Wing & Jie Co.
Client
Wing & Jie Co.
timeline
October 2024 - December 2024
Services
Brand Story Development
Web Design & Copywriting
Media Relations & Outreach
Media Kit Creation
Press Kit Creation
Asset Creation
overview
Wing & Jie Co. is an Asian American cuisine brand that reimagines iconic American snacks with Asian-inspired flavors, establishing Asian American cuisine in the American food scene. The online newsroom aimed to strengthen brand storytelling and media visibility by showcasing Wing & Jie Co.’s mission to preserve Chinese culture and empower Asian Americans to claim their identity in the U.S. This project is conceptual and not connected to the companies mentioned.
approach
To reinforce Wing & Jie’s brand narrative, I designed a digital newsroom that centralized media and consumer-facing content, providing an accessible and cohesive platform that shared the company’s story, values, and culinary innovations. The website curated all of the content I wrote, including press releases, features, and media advisories, to support consistent messaging of the brand’s celebration of Chinese heritage and the Asian American identity.
