OpenAI
Client
OpenAI
timeline
February 2025 - May 2025
Services
Audience Research
Social Listening & Sentiment Tracking
Campaign Development & Execution
Content Strategy
Asset Creation
ESG Communications
overview
OpenAI is an artificial intelligence (AI) research organization committed to developing AI that benefits all of humanity. The campaign aimed to raise public awareness, engagement, and support for the company’s dedication to innovating AI for good through sustainable practices and the development of AI-driven environmental solutions. This project is conceptual and not connected to the companies mentioned.
approach
To develop the campaign, I employed a multi-phase research-driven approach, conducting market analysis, audience interviews and surveys, and social listening to first understand current public perception regarding OpenAI’s sustainability initiatives. These insights informed campaign objectives and strategy, guiding asset creation and media placement with a defined timeline, set budget, and measurable KPIs.
